Thursday, 7 April 2011

Audience vs. Environment: Will Data-Driven Buying Tip Debate?


Tight audience targeting will always be secondary to being in the right media environment, particularly when it comes to TV. Here's why.


Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/XWQ-kIvugBU/article.php

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