"American Idol" may be aging, but its fans' engagement is huge. This year "Idol" has been name-checked in an average of 65,000 tweets on the days it airs and in 5,000 to 10,000 per day when it doesn't.
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/KZbmgzVtqWQ/article.php
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