P&G Tracks Eyeballs Online -- Literally -- Using Webcam Home Test

Procter & Gamble Co. has signed with a company that uses webcams to literally track eyeballs online, and the results so far look pretty good at least for one of its brands, Pampers -- in Scandinavia.

Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/Y7anE82REms/article.php

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