'When you think of brightly coloured soft drinks, you obviously think of the person at work who you really hope is out of the kitchen by the time you want a cup of tea'
After presumably rejecting advertising slogans like "Oasis: it's a bit like a strong squash but in exotic flavours", or "Oasis: for when you're so hungover, fizz might be dangerous", or even "Oasis: when there's literally nothing else left in the newsagent's fridge", the drink is now rebranding itself as a sinister office sex pest. Of course! When you think of brightly coloured soft drinks, you obviously think of the person at work who you really hope is out of the kitchen by the time you want a cup of tea. In the new campaign, a sexy executive scotch egg is seduced by the fluro-orange drink (it's orange! Like the fruit! It's probably really good for you!), using flirting techniques that would have any normal girl/egg calling security and locking her office door. Their act of lunchtime intimacy is interrupted by a secretary (also Scottish, we can only hope she's another scotch egg/bowl of broth/deep-fried Mars bar) who announces over the intercom that Haggis and Co are there. Haggis and Co! As the pair tidy themselves up, it becomes clear that the poor sexy egg has had her face bitten off in the throes of passion.
The tagline ? which insists that Oasis "goes with everything" ? makes out like this slice of snatched libidinousness was not an act of savage mutilation but more like matching wine to food, albeit food as in an 18% meat snack product. You could see this commercial as a parable for the modern, empowered businesswoman, with her corner office and her own assistant, taking control of her own sexual destiny by having a sneaky lunchtime bunk up. On the other hand, it could just be that sex sells, even when it's between a scotch egg and a flat soft drink.
See the ad here
Source: http://www.guardian.co.uk/tv-and-radio/2011/apr/16/the-hard-sell-oasis
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