Innovation is supposed to be hard, and implementing the same sort of marketing "experiments" that everyone else is implementing is just too easy. If your vendors are telling you that what you're going to do is right, this should be your warning sign that there's a good chance it's wrong.
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/ghaMjoUskn8/article.php
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