Recession Challenges: Mass Marketing to Fragmented Consumers

Segmentation due to the new economic reality presents a special challenge to consumer packaged goods brands that were built on the concept of mass marketing. SAI Marketing tracks four different consumer types and their reactions to economic stress.

Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/q0JxJBwBvBE/post.php

magazine advertising advertising on line grey advertising advertising internships