Arturo Calle Fragrances:

By using the ?classic? foldable ad to promote fragrances, we clearly stated the main attribute of our product: a good fragrance makes a big difference. By lifting the folded part of the ad, we are able to see how the model on the ad becomes more attractive, and simultaneously, we announce our new Arturo Calle [...]

Source: http://www.ibelieveinadv.com/2011/10/arturo-calle-fragrances/

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