Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/szlliAY6M-E/219700
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Tuesday 31 May 2011
Lessons Learned: How Tumblr Recovered from a Business Crisis
David Karp's blog platform has seen hockey-stick growth, and so has his learning curve as entrepreneur. He shares how his company bounced back from the tech tumble that brought down millions of blogs last year. 
The Hard Sell: Cravendale
'Not since the 90s has a TV advert made me feel so uncomfortable as the Cravendale Cats With Thumbs'
Traditionally, adverts are meant to make you want to buy the product they're advertising. They're supposed to be aspirational, or funny, or memorable, or just feature a long, drawn-out romance between a couple that couldn't have kept their love alive or overcome the bumps in the romance road without the help of a company that offers both telephone and internet services. But not since the 90s, when alcopop Metz introduced the dream-haunting Judderman (don't YouTube it before bed) has a TV advert made me feel so uncomfortable as the Cravendale Cats With Thumbs.
The 41 seconds of terror begin deceptively quietly, when the question is posed: "Why do cats always stare when you're pouring milk"? Apparently it's because they're plotting. They know it's only a matter of time until they grow thumbs (the crunchy squelchy sound of a sprouting cat thumb will haunt you at 4.35am, when you wake up sweating and shaking as your own moggy scratches at the door). Cravendale wants us to know that when cats have opposable digits, they'll be reading books (on WAR ? SIGNIFICANT!!!), sewing, and forming 1960s West Side Story-style gangs, only with worse singing voices. Cats can already see things we can't; what makes you think forming an army to reclaim the world's milk isn't the next step? The irony, of course, is that adult cats are lactose intolerant and shouldn't drink milk. Which means that any act of war over dairy products is just spiteful. The ad closes with the futile words "Jog on, kitty." But it's no use. It's a stark warning of a worrying future when felines rule the planet and humans are left with the worst thing of all: soy milk.
See the ad here
guardian.co.uk © Guardian News & Media Limited 2011 | Use of this content is subject to our Terms & Conditions | More Feeds
Source: http://www.guardian.co.uk/tv-and-radio/2011/may/21/the-hard-sell-cravendale
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The State of the SBA
SBA chief Karen Mills on how the agency evolved through the economic crisis. 
Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/VZ9YN72bpFs/219620
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Taringa!: Wet pussy
Let kids stay kids.
Use parental control.
Advertising Agency: DDB, Argentina
General Creative Directors: Pablo Batlle, Hernan Jauregui
Creative Director: Fernando Tchechenistky
Art Director: Facundo Varela
Copywriter: Adrian Piattoni
Published: April 2011
Check out Facebook founder Mark Zuckerberg's personal stationery.
Source: http://adsoftheworld.com/media/print/taringa_wet_pussy
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Nokia N8: Stack up train, Stack up camel, Stack up soccer anthem
“Nokia N8 now with panorama.” Adverising Agency: JWT, Gurgaon, India Chief Creative Officer_ Adrian Miller Executive Creative Director_ Priti Kapur Creative Director: Anupama Ramaswamy, Simran Sahni Art Director: Nishit Shankar Copywriter: Amish Sabharwal
Source: http://www.ibelieveinadv.com/2011/05/nokia-n8-stack-up-train-stack-up-camel-stack-up-soccer-anthem/
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Women to Watch: Bonita Stewart, Google
Bonita Stewart is not your typical Googler in that she comes not from the tech, media or startup world, but rather from pre-bust Detroit. That experience means she thinks a bit differently about Google's relationship with marketers.
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/FgtoC-xoizc/
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10 Rules for Surviving the Recession
In an economy as tough as this one, you may need to change your business drastically to pull through. 
Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/zr_eFhw9dF4/219600
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Gathering for Thanks and Farewell
Fans from around the world flew to Chicago to say thank you as the ?Oprah Winfrey Show? ends its 25-year run.
Source: http://feeds.nytimes.com/click.phdo?i=971ef23fb0b3c90c48df9b10159e3c9f
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Monday 30 May 2011
Money Can't Buy You Love, But "Likes" Are $2 Apiece
As far back as 2007, Facebook's terms of service prohibited using one's profile for ad purposes (such as embedding affiliate widgets, for example): "You agree not to use the Service or the Site to upload, post, transmit, share or otherwise make available any unsolicited or unauthorized advertising."
The TOS have since been updated, but their current version has a similar language: "You will not use your personal profile for your own commercial gain (such as selling your status update to an advertiser)."
Would "liking" Walmart's profile in its Crowdsaver campaign qualify as "selling your status to advertiser" and could getting a deal on a product be interpreted as "commercial gain"? Tricky.
And it doesn't seem like the TOS is stopping a growing army of entrepreneurial individuals from mediating the relationship between people seeking online fame and people looking to make a buck. I easily found half a dozen services that are prepared to pay you for a range of Facebook feed-related activities, from posting status updates to "liking" stuff.
Here, someone who seems to be an affiliate is promoting one such service with an ad on Craigslist.
The service -- a Facebook app -- promises that "from the moment you connect to this app, you can start receiving money when you SHARE videos. Simply keep on sharing videos with your facebook friends, just as usual. The only difference: You get to receive money."
A page on MyLikes says the service has 221,236 publishers (that is, Facebook or Twitter users) with an aggregate audience of 310,785,405, and has generate 43,023,415 clicks for its advertisers. The company has a write-up in the Crunchbase. Its Twitter account has over 31K followers. You can "Like" stuff on the go, too, using their Android and iOS apps. (The service is Twitter-centric, but it allows users to post their "likes" on Facebook even though it doesn't pay for any Facebook-originated clicks.)
PaidStatus offers access to "promotion-ready Facebook users". And at a $.85 CPM, it sounds like a good deal, too: "As at October 2010, direct exposure to 1,000 Facebook users works out at just 85 cents!"
VideoLikes specializes in promoting videos via "liking".
The TOS have since been updated, but their current version has a similar language: "You will not use your personal profile for your own commercial gain (such as selling your status update to an advertiser)."
Would "liking" Walmart's profile in its Crowdsaver campaign qualify as "selling your status to advertiser" and could getting a deal on a product be interpreted as "commercial gain"? Tricky.
And it doesn't seem like the TOS is stopping a growing army of entrepreneurial individuals from mediating the relationship between people seeking online fame and people looking to make a buck. I easily found half a dozen services that are prepared to pay you for a range of Facebook feed-related activities, from posting status updates to "liking" stuff.
Here, someone who seems to be an affiliate is promoting one such service with an ad on Craigslist.
PaidStatus offers access to "promotion-ready Facebook users". And at a $.85 CPM, it sounds like a good deal, too: "As at October 2010, direct exposure to 1,000 Facebook users works out at just 85 cents!"
VideoLikes specializes in promoting videos via "liking".
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Wiener Wars Subside as Top Players Drop Comparative Ads for 'All-Natural' Focus
As the battle for the bun heats up, the nation's top two wiener purveyors seem to agree on strategy -- a focus on all-natural products -- but one is making a last-minute change to the lineup.
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/URyPD93pUik/
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Buttprinting
Indented plates on benches and other surfaces used for seating imprint a brand message on people's legs. Not to be confused with assvertising.
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