Source: http://www.ibelieveinadv.com/2011/07/surfrider-foundation-2011-calendar/
sales tips internet marketing tips advertising ideas advertisers
Sunday 31 July 2011
Surfrider Foundation: 2011 Calendar
Advertising Agency: Y&R Paris, France Creative Director: Laurent Bodson Art Director: Antoine Mathon Copywriter: Fran�ois Faure Photographer: Fred Meylan Retouching: Fred Perrot / The Shop Models: Elite Paris, Metropolitan, Next Models. Rosanne Olson Published: January 2011
Don't Hold Your Breath for CNN to Suspend Piers Morgan
Rumors linking Piers Morgan to News Corp.'s phone-hacking scandal aren't registering with his talk show's advertisers.
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/ugcC8WbNs7c/
direct response advertising business advice small business advertising tips affiliate advertising
Philips Special Lighting: Magnet
Advertising Agency: Bovil DDB, Eindhoven, The Netherlands Creative Director: Shaun Northrop Art Director: Jeroen Manders Copywriter: Levi Sars Additional credits:: Linda Dortmans
Source: http://www.ibelieveinadv.com/2011/07/philips-special-lighting-magnet/
marketing agency advertising agencies advertisements advertising jobs
Advertising: Beneath the surface | Editorial
The line between manufacturing and services is not as sharp as it appears ? nor is the line between what's real and what is not
Remember that silliest of election sagas about whether David Cameron's posters were airbrushed? There were strident denials, but these cut little ice amid Tory concessions that their leader was daubed with make-up. Under harsh studio lights most politicians are, but few punters saw much distinction between one artificial improvement and another. The Airbrushed For Change stunt went viral.
Similar themes bubbled up this week, as the Advertising Standards Agency ruled against overly enhanced images of Julia Roberts in a L'Oreal cosmetics commercial. The move followed a spirited campaign by the Lib Dem MP, Jo Swinson, who is properly concerned about what happens to girls' body images when Pretty Woman is not pretty enough. And, of course, the ASA is there to burst egregiously overblown claims for products, regardless of whether these are made with pictures or words.
There is, nonetheless, something quirky about a ban on touching-up the effects of a product designed to touch-up real skin. In harsh business terms commercials are a solid activity: we journalists sit atop it as epiphenomenal froth. And yet, because advertising is about shifting perceptions, it is always a slippery subject to grapple with. Sales pitches need to be made sensitively ? witness Microsoft's toe-curling apology after an RIP tweet for Amy Winehouse which urged grieving fans to cough up for a download. Even tasteful commerce stirs intellectual unease when analysed in the abstract. Shoppers like to think they are rational and able to see through sales spin.
But dive down from imagined generalities into specific preferences over real products, and all that is solid melts into air. As the advertising guru, Rory Sutherland, explained to Stephen Fry on Radio 4 this week, few cars are bought solely to get from A to B, with no regard for look or feel, and fewer shoes are exclusively chosen because of their effectiveness in protecting feet. Like it or not, real shoppers do not operate like the calculating consumer that economists conjecture; instead they value things subjectively. Until everyone has the necessities of life, conspicuous consumption will be distasteful. But humans have always indulged in it where they can, and Mr Sutherland ventured the ingenious argument that glamour can be a green purchase, since it can be produced without belching factories.
This week's GDP figures produced the usual soul searching about whether Britain any longer makes "anything real". But from design-heavy gadgets to meticulously packaged soft drinks, the line between manufacturing and services is not as sharp as it first appears ? nor is the line between what's real and what is not.
guardian.co.uk © Guardian News & Media Limited 2011 | Use of this content is subject to our Terms & Conditions | More Feeds
Source: http://www.guardian.co.uk/commentisfree/2011/jul/27/advertising-asa-airbrush-politics-editorial
advertising tips local advertising radio advertising chicago advertising agencies
A Lesson in Apologies from TOMS Shoes
When negative backlash mounted, the folks at TOMS Shoes quickly mobilized to quell the Web tumult. Here are three keys to a great apology. 
Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/jwCUewwDo4Y/220071
brand advertising advertising solutions business to business advertising advertising tips
The Human "Million Dollar Home Page"
Remember the Million Dollar Home Page? Billy "The Billboard" Gibby (recently featured in Bizarre) has 32 tattoos of brands and websites on his body, and has a spot for one more, which he is selling on eBay with a starting bid of $300.
Or you can buy a package deal and get the tattoo AND the rights to change Billy's legal name to your liking (starting at $6K). Right now, Billy's legal name is Hostgator Mel Dotcom, which he changed from Billy after Hostgator.com hosting company had bought the package last year and issued a press release.
So far, no bids with four hours left till the auction's end. Potential media buyers must be concerned about ad clutter.
magazine advertising advertising on line grey advertising advertising internships
Saturday 30 July 2011
Kinect To Power TV Ads, Billboards
A Microsoft guy explains how Kinect and Nuads will add gestural and voice goodness to TV ads served through Xbox.
Would one have to be standing up for this? Are people's living spaces spacious enough to accomodate Kinect? And would anyone care?
Kinect, though, would be a nice cheap addition for digital signage in public spaces, illustrated by this hack and this. Some ad shops are already experimenting. Wouldn't be fun to customize a billboard's message based on the onlooker's body type and gender?
One other thing Kinect would be awesome for is monitoring people's general usage of TV and other media in the device's vicinity by combining sound detection and recognition with body position identification, answering the "what's on?" and "is anyone watching it?" questions. It's such an awesome idea that I'm actually keeping my Kinect behind the TV and facing the wall when it's not in use, in case the idea has already occurred to someone else.
Looks like Microsoft has tested a Nuads-like execution with Chevy Volt last fall with the car placed into the Kinect-enabled Joy Ride.
SoftKinetic has developed and been using its own hardware to power up signage way before Kinect.
marketing help interactive advertising advertising strategy advertising on the internet
Advertising: A Sharpie Campaign, Aimed at Teenagers, Urges Self-Expression
Sharpie, the maker of pens and markers, is using social media, television, magazines and even movie theaters to promote its new products.
Source: http://feeds.nytimes.com/click.phdo?i=0ba96781e8c165bc96f34681c9027c6e
advertisements examples blog advertising print advertising tips alternative advertising
The Debt Ceiling Crisis: America At Its Worst
After months of murmurs and mounting fears and misleading rants, we stand on a historically-devastating precipice. One the likes of which the United States has never seen. And, even if – hope against hope, reason against reason – a debt ceiling compromise IS reached before August 2nd, this process has done irrevocable harm to the United States, its standing in the world, and the “inevitably” of sovereign debt in the world’s markets. We have gone from the “best bet” in the financial, political, and geo-political world to, well, laughing stock and lesson-learned in political extremism.
And, frankly, America, we deserve what we get.
First, when this debt ceiling debate “began” (at least a few months ago), we Americans, a particularly politically uninvolved lot (and why shouldn’t we be? Ours has been a relatively-safe” – particularly for the white, middle-class - society for nearly a century), assumed it was “politics as usual.” “Those jokers in Washington!” was the general refrain. Ultimately, most thought, they’ll figure it out. I’m going to go hang out at the cabin now (a biased reference, given my Wisconsin-farm-girl-roots), thank-you-very-much.
Next, we turned to Wall Street and the “markets.” In the past few weeks, we’ve heard over and over and over, “Hey, the markets aren’t panicking. Why should we?” All-together now: UGH. Why the general public continues to think finance people understand policy (the process and implications) baffles the mind (and as a dual MBA/Masters in Public Policy graduate of the University of Chicago, I know of which I speak. WALL STREET DOES NOT UNDERSTAND POLICY (and, yes, I’d argue mostly the reverse, as well)). The fact that the markets didn’t “react” as this crisis loomed proved nothing, other than the folly implied in our thinking the very people who couldn’t read their OWN businesses and markets the last decade had something viable and informative to say about Congressional policies. A personal plea: please, for the love of God, STOP LOOKING TO WALL STREET TO UNDERSTAND WHAT’S GOING ON IN WASHINGTON.
Finally, in the past few days and weeks, America’s started paying attention. Like the end of a semi-popular reality show, America’s debt ceiling crisis has started to mildly interest the “average American” (and absolutely fascinate every rich, white guy worried he may, as a result of our deficit, be forced to become a paying-member of society). So, America’s tuned in just in time to catch right-wing extremists push UNTENABLE plans (cutting spending by 40% in a recession, a decades-long depression makes), mis-quote historical paragons of political thought (my favorite? The Tea Party co-opting Churchill as a Trans-Atlantic hero to “prove” the party’s economic theory. Churchill. Really? The man whose first budget as Chancellor of the Exchequer drove the UK into a crippling financial and industrial depression is sound intellectual proof of fiscal responsibility?), and made such laughably simple analogies to “family checkbooks,” they more revealed the Tea Party’s economic ignorance than proved any intellectual points (to those of us paying attention the entire time).
So…where does this all leave America, this weekend before all hell may break loose?
Well, obviously, we’re f#cked. Through a combination of policy, economic, and geo-political optimism and ignorance, our country has ignored its way into a lower credit rating (can’t wait to hear middle-class conservatives b1tch about how everything’s “so much more expensive” – including their parents’ medical care and housing), lesser political stature, and an overall economic sink-hole from which we may not emerge for years – if not decades. Even if a last-minute plan passes (with Americans FINALLY watching), irrevocable damage has been done to this country (mostly due to a combination of American indifference and the Tea Party’s extremist and fascist approach to this traditionally non-contentious process).
I, like most people I’m sure, desperately hope we come to terms on this before August 2nd (without, of course, hurting the poorest of the poor – a main, ill-informed, and lazy tenet of the Tea Party philosophy). If that’s the case, what are the best lessons to be learned in all this?
We start paying attention. We stop treating the Tea Party like any kind of legitimate group and more like the ill-informed, angry, and historically-illiterate (meaning illiterate of history, not unable to read) group it is. And, finally, we start taking the separation of business-and-government seriously. And become better-informed and more active on all fronts.
For the love and good of our great country.
Please follow Politics on Twitter and Facebook.
Join the conversation about this story »
internet advertising research email advertising tips local internet advertising mobile advertising
Boomtown Casino: Morals
Advertising Agency: masterminds / Atlantic City, NJ USA
?Creative Director: RT Herwig
?Art Director: Chris Holland
Copywriter: Joe Morano
?Photographer: Steve Belkowitz
Published: January 2011
Check out the Brands of the World Logo Awards 2010 winners. Submit your designs for 2011 now!
Source: http://adsoftheworld.com/media/print/boomtown_casino_morals
interactive advertising advertising strategy advertising on the internet small business help
Food Trucks 101: How to Start a Mobile Food Business
Want to take your recipes on the road? Here are the basics. 
Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/fveOokJ93f8/220060
b2b advertising internet advertising trends magazine advertising advertising on line
Paperback Publishers Quicken Their Pace
E-books are helping to alter the time-honored schedule for life after hardcover, with softcover versions of novels and nonfiction works being released earlier and earlier.
Source: http://feeds.nytimes.com/click.phdo?i=c75826c5b93ac2e6297fb4d7d3b149f6
online advertising solutions online affiliate marketing marketing tips mlm advertising
UK broadband connections 'only half as fast as advertised'
Ofcom data shows average speeds in six months to May were 6.8Mbps compared with average advertised speed of 15Mbps
Millions of Britons are still being sold "superfast" connections that are only half as fast as advertised, according to research by Ofcom.
Data released by the communications regulator shows that although Britons benefited from a 10% increase in average broadband speeds around the UK in the six months to May, reaching 6.8 megabits per second (Mbps) compared with 6.2Mbps in November 2010, the average advertised speed was 15Mbps.
The data emerged from a survey of the home connections of 1,700 people.
The greatest disparity in advertised and received broadband speeds came with copper-based DSL phone lines, used in more than 75% of UK homes. Customers with broadband packages offering speeds "up to" 20Mbps and 24Mbps actually received an average speed of 6.6Mbps, according to the research ? and more than a third of these customers got average speeds of 4Mbps or less.
Ofcom has long pushed for a change to the way internet providers, including BT and Sky, advertise "up to" broadband speeds that most customers are unable to receive.
Ed Richards, the chief executive of Ofcom, said: "We are now seeing consumers increasingly move to higher-rated services and enjoying genuinely faster speeds. Consumers also have access to better broadband information, allowing them to decide which provider to use based on actual speeds they can achieve at home.
"However, the research is still telling us that some consumers are not receiving anywhere near the speeds that are being advertised by some ISPs. Ofcom continues to urge the CAP and BCAP committees to make changes to their advertising guidance so that consumers are able to make more informed decisions based on the adverts they see."
The Advertising Standards Authority's committee of advertising practice (CAP) and broadcast committee of adverting practice (BCAP) are expected to report in the early autumn on changes to the way broadband speeds are advertised.
Four of the largest ISPs ? BT, Sky, Virgin Media and O2 ? have signed up to Ofcom's new code of practice, which comes into effect on Wednesday and dictates that customers must be given an expected speed at the point of sale.
The growing demand for faster packages ? fuelled by the popularity of traffic-intensive video services such as the BBC iPlayer and YouTube ? has put current infrastructure under huge strain, meaning most ISPs are unable to deliver advertised speeds, especially at peak periods when large numbers of people use the services simultaneously.
Customers with fibre-optic connections get speeds much closer to those advertised, such as the those from Virgin Media and BT's Infinity package. The report shoes that the average download speed on Virgin Media's 30Mbps package was actually marginally higher than the advertised speed.
Only about 22% of Britons have fibre-optic connections, despite them being available to 57% of UK homes.
guardian.co.uk © Guardian News & Media Limited 2011 | Use of this content is subject to our Terms & Conditions | More Feeds
Source: http://www.guardian.co.uk/technology/2011/jul/27/uk-broadband-connections-half-as-fast
advertising sales tips advertising techniques blog advertising internet advertising
Chris Brogan on Social Media Traps
The popular blogger explains how to save time and be more effective with online connections. 
Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/UIg1QCaR95M/220026
marketing ideas best internet advertising google advertising small business marketing
Subscribe to:
Posts (Atom)