Friday 30 September 2011

How Much Should I Pay Myself? (Video)

Mike Michalowicz, author of The Toilet Paper Entrepreneur, on when and how business owners should take a paycheck. His advice: Make it a percentage of your revenue but also consider how efficiently you run your business. Part of our Coaches Corner series.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/dEmWlWxton4/220209

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An Entrepreneur's Guide to Brainstorming (Video)

Brainstorming meetings don't have to hurt your brain. Here's how to to lead an effective session for cultivating new ideas. Tip: Bring snacks. And beer.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/o933V0Fa_DM/220321

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Google This: The Question Lawmakers Should be Asking, But Won't


Google's answer to any question relating to Google using its influence to reduce competition is the same; the people decide what with they want with their online behavior. That's not entirely true if the choices are limited by Google, is it?


Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/nqZIHAIQ2LM/

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American Baby Customizes Issues for Subscribers' Stage of Pregnancy or Motherhood


American Baby is looking to improve on one-size-fits-all editorial, adding pages meant to address each reader's particular stage of pregnancy or her newborn's age.


Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/lJ3OudELIVw/

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How a Business Emergency Plan Paid Off in Tornado-Struck Joplin, Mo.

When a tornado ravaged the town of Joplin, Mo., few businesses were left intact. Here's how one owner and his employees made it through the storm. And what you can learn from their story.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/naA2h4GlL6Y/220432

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OU Medicine?s Cancer Center: Hair

Advertising Agency: BVK, Chicago, USA Executive Creative Director: Rich Kohnke Art Director: Rich Kohnke, Mike Scalise Creative Director: Mike Holicek, Mike Scalise Copywriter: Mike Holicek Agency Producer: Allison Lockwood Production Company: Green Dot Films Director: Rafael Fernandez Director of Photography: Doug Chamberlain Managing Director: Rick Fishbein Executive Producer: Darren Foldes, Rich Pring Producer: Jacquie Frisco

Source: http://www.ibelieveinadv.com/2011/09/ou-medicines-cancer-center-hair/

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How to Take a New Product from Just an Idea to a Business (Video)

Scott Hamlin, the founder of the innovative upcycling company Looptworks, shares his views on the importance of knowing who your customers will be, how you're going to distribute your product and what makes it meaningful and different.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/NXxz2yBn234/220204

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Can You Serve TV Show: Singapore?s Biggest Ever Facebook Activated Tip Jar

Advertising Agency: BBH, Singapore Creative Directors: Shawn Loo, Noel Yeo Sr. Art Director: Ken Choo Art Director: Arh-Chun Ngai Copywriter: Keith Kwek Producer: Amy Wong Asst. Producer: Nurdillah Zakbah Head of Content: Richard Powell Account Director: Lesley-Anne John Account Executive: Sidharth Tuli Planning Director: Fredrik Sarnblad Engagement Planning Director: James Sowden Media Agency: MEC

Source: http://www.ibelieveinadv.com/2011/09/can-you-serve-tv-show-singapores-biggest-ever-facebook-activated-tip-jar/

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Thursday 29 September 2011

HomeAway Looks for Reset After Last Year's Super Bowl Gaffe


Smarting from its Super Bowl controversy earlier this year, HomeAway, the online vacation rental marketplace, is looking for a new creative agency.


Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/JaWlTdM-23Q/

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Netflix Secures Streaming Deal With DreamWorks

The companies said it is the first time a major Hollywood company has picked Web streaming over pay television.

Source: http://feeds.nytimes.com/click.phdo?i=3a4e2d62090ff50db619b7a9bf32671a

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A Nice Automated Letter from Netflix


It is so infrequent that automated communications are nice that I enjoy celebrating every instance. I had put my Netflix account on hold last month, but mailed back what turned out to be an empty envelope. I assumed they had already charged me the $14 for the missing DVD -- how many companies would've done just that? -- but instead I get this reminder from a friendly robot.

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/yE-5VkGGDi0/nice-automated-letter-from-netflix.html

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