"Modern Family" wasn't far behind "The X Factor" for social-media chatter last night, even though "Modern Family" ran half as long. But at some points "X Factor" sponsor Pepsi saw 10 times or more its normal level of mentions on Twitter.
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/gjCJcVnpbgw/
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