Advertising: Pitching to Real Moms, the Ones Who Aren?t Perfect - Advertising

The Martin Agency has started a unit devoted to marketing to mothers around the world.

Source: http://feeds.nytimes.com/click.phdo?i=1a9b150adb07b994a2f43fb78675dd76

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How Brands Are Borrowing From Publishers' Toolkits

Marketers are increasingly borrowing tricks of the trade from the publishing world. And one basic tool, the edit calendar, has seen a real uptick in adoption by marketers such as Mercedes Benz, Nestle Purina and Weight Watchers, who are using it to organize where and how they distribute content over social-media channels.

Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/AIPUeekcmJo/

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Got hope? These folks do. Here's why they're upbeat, despite tumult

If the media industry had a Song of Itself, it'd be all weeping violins, minor keys and martial drumbeats. So we asked 11 media influencers and innovators why we should be hopeful in this media moment instead.

Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/69I3bNE7Zao/

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Mindjet Connect Helps Small Businesses Visualize and Manage Projects

When a to-do list just won't cut it anymore, this Web-based tool helps you organize and visualize the tasks required to fulfill projects.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/X4tejo1Dpzc/220343

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Murdoch's Tablet Newspaper Experiment Shows Some Promise

The iPad-only pub has 120,000 active weekly readers and is getting a boost from the burgeoning device market, but is still a long way from being a viable business.

Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/m9MCmBzCpvM/

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Arturo Calle Fragrances:

By using the ?classic? foldable ad to promote fragrances, we clearly stated the main attribute of our product: a good fragrance makes a big difference. By lifting the folded part of the ad, we are able to see how the model on the ad becomes more attractive, and simultaneously, we announce our new Arturo Calle [...]

Source: http://www.ibelieveinadv.com/2011/10/arturo-calle-fragrances/

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Comune di Nettuno: Fatigue

Why risk? Stay focused when you drive.In 2010 in Italy, 4.000 people died in road accidents. 25,5% of these is caused by distraction at driving. Be careful, it?s not worth risking.

Everytime we drive, we run some risks. If we are under the effects of drugs, or simply tired, our journey in the car can become a nightmare. The worst nightmares to get true can be: the police, surgery, or also a funeral. So we chose to represent these three moments of risk, to warn people as they get into their cars.

Advertising Agency: Link, Rome, Italy
Creative Director: Hilde Capra
Art Director: Valerio Cicco
Copywriter: Angela Macchia
Photographer: Domenico Apruzzo
Published: August 2011

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Source: http://adsoftheworld.com/media/print/comune_di_nettuno_fatigue

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