In Pressure Cooker, Marketers Lay Blame on Advertising

There are higher expectations and stepped-up accountability for chief marketers and anyone else up and down the chain who has a hand in directing a company's advertising efforts. The heavier burdens mean companies are more vocal about their failures on the ad front, oftentimes publicly laying blame at agencies' doorsteps.

Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/yG3ImEHNs0E/

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