Bud Light Pairs With Hip-Hop Star Pitbull in New Multicultural TV Campaign

Hoping to add some bite to its multicultural advertising, Bud Light is unleashing hip-hop star Pitbull in a new TV campaign aimed at tapping into the Cuban-American's rising stardom and crossover appeal.

Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/sGWvHTMCqzk/

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