A Heckuva Book Pitch. That?s Putting It Mildly.

A mock children?s book with an obscenity in the title has become a hit for a small Brooklyn publisher, which now has to gear up for what it hopes will be big sales.

Source: http://feeds.nytimes.com/click.phdo?i=983cdef7be58ca7656df9b714ac56757

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