Idea: What if users could turn Samsung?s biggest store into a love message using all the screens (TVs, displays, laptop screens) to express their feelings and surprise their lovers.
Execution:On Facebook we gave them an app to create personalized videos for their loved ones along with a password. When the user walked into the store with his/her loved one on Valentine?s Day and told the password to the assistant, the whole store changed. The lights got colored and his/her message started to play on all the screens of the store.
Advertising Agency: Kirowski/Isobar, Budapest, Hungary
Creative Director: Marton Jedlicska
Art Directors: Zsolt P�rk�nyi, Gyula T�th, M�rton jedlicska
Copywriter: Tam�s Simonyi
Additional credits: Zsuzsa Szer�nyi , Zsuzsa N�n�si, Kata B�ny�sz
Published: February 2011
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Source: http://adsoftheworld.com/media/online/samsung_love_store
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