Eat the Road. Seriously, eat it. Ingredients: Glutinous rice flour, water, salt, propylene glycol FD&C colour, glycerine.
Volkswagen needed to find an innovative way of demonstrating the awesome road-eating power and acceleration of the new Volkswagen Golf R in magazines to increase sales. So, an edible insert that literally gave people the chance to ?Eat the road? was conceptualised and placed in a motoring magazine.
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Jonathan Lang
Copywriter: Tommy Le Roux
Illustrator: Morgan
Published: April 2011
Find a creative new logo for your company at StockLogos.com. Customization is free.
Source: http://adsoftheworld.com/media/print/volkswagen_eat_the_road
marketing help interactive advertising advertising strategy advertising on the internet
No comments:
Post a Comment