Tattoo an Ecko Logo and Get 20% Off For Life

Speaking of branded tattoos: Ecko offers 20% off for life to anyone who tattoos its brand logo (the rhino or the shears) and presents the appropriately inked body part at the store.  There's fine print: "Tattoo must be permanent and provided by a professional third-party tattoo artist operating in accordance with applicable laws. Multiple tattoos does not entitle the consumer to more than one 20% discount. Not valid on bulk buys." -- found on one of deal aggregator sites

Also, Techdirt asks: is it infringement to get your favorite sports team logo tattooed on your body? (They aren't sure.)

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/8oB63N_xxHs/tattoo-ecko-logo-and-get-20-for-life.html

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Orange: Check Roxy Pro

Orange is an avid supporter of international sport event. Orange believes in pushing the envelope to bring people ever richer experiences straddling the real & digital world. At Roxy Pro 2011, Orange gave surf fans the power to share this amazing event with their friends: Live! Thanks to a simple move, a Facebook Connect Wristband [...]

Source: http://www.ibelieveinadv.com/2011/10/orange-check-roxy-pro/

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This Is Your Brain On Apple

A BBC Secrets of the Brands documentary looks into how one Apple fan's brain reacts to the brand's iconography. Turns out "the Apple products are triggering the same bits of [Brooks'] brain as religious imagery triggers in a person of faith."

Back in 2004, Douglas Atkin in his The Culting of Brands (aff link) drew similar parallels between religious cults and brands that enjoy very enthusiastic following, Apple in particular; I posted about the book here.

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/kJds1RSEYRk/this-is-your-brain-on-apple.html

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iVillage Develops Intern Program

NBCUniversal's iVillage established an internship program for college students this summer to give them an in-depth understanding of how the company works. Here, iVillage President Jodi Kahn discusses the program, its success and where it's headed in the future.

Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/qIJQAX2iulY/

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Big Banks Make Online Payments Easier for Business Owners

Here's a look at the range online business-banking tools from the major U.S. banks.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/4P3RzWYE7U0/220437

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Big Banks Make Online Payments Easier for Business Owners

Here's a look at the range online business-banking tools from the major U.S. banks.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/4P3RzWYE7U0/220437

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Martin Sorrell's incentive

Does the chief executive of WPP really need a 50% pay rise to stay on at the company he founded?

If shareholders wanted to motivate Sir Martin Sorrell, their chief executive, to work harder they could threaten to replace him. It would surely be agony for the great man to contemplate somebody else running the advertising giant he created; and, given his substantial shareholding, he might offer to do the job for free.

Naturally, WPP doesn't see things that way. It thinks a �1m salary, plus the usual add-ons, should be hiked to �1.5m because Sir Martin hasn't had a pay rise since 2007. Okay, but 50%? What pay-inflation index are they using at WPP?

• WPP
• Sir Martin Sorrell
• WPP
• Advertising

Nils Pratley

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Source: http://www.guardian.co.uk/business/2011/sep/22/wppgroup-sir-martin-sorrell

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