How Brands Are Borrowing From Publishers' Toolkits

Marketers are increasingly borrowing tricks of the trade from the publishing world. And one basic tool, the edit calendar, has seen a real uptick in adoption by marketers such as Mercedes Benz, Nestle Purina and Weight Watchers, who are using it to organize where and how they distribute content over social-media channels.

Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/AIPUeekcmJo/

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