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janabeil01

It's Joe McCambley, who is listed as copywriter on that very first 1994 banner for AT&T on HotWired.

According to his bio (pdf), "Joe conceived and developed the first advertising experience that ever appeared on the Internet in October of 1994. It was a banner that led to an online tour of the world?s best art museums, sponsored by AT&T and developed for the inaugural issue of HotWired Magazine."

Which also answers an old question -- what happened when people did click "right HERE".

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/WXshpN3794k/first-digital-copywriter.html

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janabeil01

The T-shirt-and-hoodie set is changing the rules of dressing for work.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/oWKxncE34dQ/220213

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Entrepreneurs who ignore online marketing tools are missing a growing opportunity to engage customers, says marketing strategist David Meerman Scott.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/dZRmdb1vVuc/220201

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janabeil01

Billie Jean King is starring in a new campaign to fight arthritis. The effort by the Ad Council, working with the Arthritis Foundation and the United States Tennis Association, focuses on the power of movement and physical activity to counter osteoarthritis, the most common form of arthritis.

Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/UKJU5hIKspc/

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janabeil01

China's most valuable brand, according to the Hurun Report, is a bank most foreigners have never heard of, highlighting both the enormous size of China's domestic market as well as the challenges facing Chinese companies as they try to go international, reports video show Thoughtful China.

Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/pWmWo2oQ39k/

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