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Recent changes give businesses that market and engage customers on Facebook more reasons to cheer than jeer.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/gIF8csJgA18/220219

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Advertising Agency: TBWA\BEC, Netherlands
Creatives: Kari Shaw, Hubert Visser, Armand du Bois
Photographer: Paul Theunis
Online: Jan Maarten Oolbekkink
Accounts: David van Geene, Caroline ter Braak - de Vries
PR / Strategy: Anton-Jan Thijssen
Film: Paul Geusebroek / Cake
Media: Paul Niezen / Carat
Microsite: Wesley ter Haar / MediaMonks

Showcase of the latest BotW Logo Awards submissions

Source: http://adsoftheworld.com/media/tv/adidas_predator_scout_is_out_there

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One of my first iPad impressions last year was how different it felt to hold moving images in your hands: "Watching HD videos on the iPad gives a strange sensation you don?t get from TV or laptop, a feeling of proximity, almost intimacy." Adam Lisagor, in a much longer post, shared a similar feeling:

"The iPad is for the nightstand. And for the sofa, and for the places between where you stand in line and where you sit at your desk. That?s why every iPad poster and billboard features it on a lap or a knee. They?ve stopped short of showing it on a chest in bed, but that?s where mine gets its most use."

"To my mind, holding a 10? screen a foot from my face in a dark room is more immersive than staring blankly at a 40? screen twelve feet away."

"iPad. It?s TV for your chest?."

Which reminded me of an 1965 ad from Bernbach's book for the new 5-inch TV sets by Sony that had become known, likely thanks to Bernbach, as tummy TVs ("so that your wife can sleep, we also include a personal ear plug").

-- image credits: 1, 2. Also from the same Sony series: Pee Wee Tee Vee and The Walkie-Watchie

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/VLbc5hx31BI/ipad-and-return-of-tummy-tv.html

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Source: http://feedproxy.google.com/~r/Adverblog/~3/VAEpIfPy2oo/

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Kevin Nalty advises brands to work with web stars, rather than pursue the vaunted viral video, in "Beyond Viral."

Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/B6He0qPM_Kc/

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Advertising Agency: Stark, Bangalore, India Creative Director: Sharat Kuttikat ?Art Director: Santhosh. K ?Copywriter: Sharat Kuttikat Photographer: Nicolas Chorier

Source: http://www.ibelieveinadv.com/2011/08/karnataka-tourism-helitourism-6-helitourism-5-helitourism-4-helitourism-3-helitourism-2-helitourism-1-vulture-tiger-black-buck/

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As far back as 2007, Facebook's terms of service prohibited using one's profile for ad purposes (such as embedding affiliate widgets, for example): "You agree not to use the Service or the Site to upload, post, transmit, share or otherwise make available any unsolicited or unauthorized advertising."

The TOS have since been updated, but their current version has a similar language: "You will not use your personal profile for your own commercial gain (such as selling your status update to an advertiser)."

Would "liking" Walmart's profile in its Crowdsaver campaign qualify as "selling your status to advertiser" and could getting a deal on a product be interpreted as "commercial gain"? Tricky.

And it doesn't seem like the TOS is stopping a growing army of entrepreneurial individuals from mediating the relationship between people seeking online fame and people looking to make a buck. I easily found half a dozen services that are prepared to pay you for a range of Facebook feed-related activities, from posting status updates to "liking" stuff.

Here, someone who seems to be an affiliate is promoting one such service with an ad on Craigslist.

The service -- a Facebook app -- promises that "from the moment you connect to this app, you can start receiving money when you SHARE videos. Simply keep on sharing videos with your facebook friends, just as usual. The only difference: You get to receive money."

A page on MyLikes says the service has 221,236 publishers (that is, Facebook or Twitter users) with an aggregate audience of 310,785,405, and has generate 43,023,415 clicks for its advertisers. The company has a write-up in the Crunchbase. Its Twitter account has over 31K followers. You can "Like" stuff on the go, too, using their Android and iOS apps. (The service is Twitter-centric, but it allows users to post their "likes" on Facebook even though it doesn't pay for any Facebook-originated clicks.)

PaidStatus offers access to "promotion-ready Facebook users". And at a $.85 CPM, it sounds like a good deal, too: "As at October 2010, direct exposure to 1,000 Facebook users works out at just 85 cents!"

VideoLikes specializes in promoting videos via "liking".

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/PNLs75-1XPw/money-cant-buy-you-love-but-likes-are-2.html

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Given the issue?s legislative history, any amendment process is likely to be long and complicated.

Source: http://feeds.nytimes.com/click.phdo?i=76895705a3dc21fa5230655433026f64

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Chaz Bono

"Dancing With the Stars" aims for provocative casts, and Chaz Bono joining the show this week has already yielded strong reaction -- some of it ugly.

Bono, the only child of Sonny Bono and Cher, was born a woman but legally changed his gender and name last year. The announcement Monday that he would join the highly rated ABC dance competition immediately made him one of the highest-profile transgendered people in the world.

It also brought to the surface prejudices about Bono and others who have changed their gender, judging from the "Dancing With the Stars" message board. In hundreds of comments, Bono was the most common subject.

Also read: 'DWTS' Cast: Ricki Lake, Ron Artest, Kristin Cavallari, David Arquette & Nancy Grace

"HUGE HUGE fan of this show since season two and eagerly await each season to get my dancing/entertainment 'fix'!! But when I heard that Chaz Bono was going to be on, I was sick. Not that I have anything personally again her/him, I just don't want that lifestyle choice continually flaunted in the media esp ABC," went one typical anti-Bono comment.

But for everyone who vented disgust -- or questioned whether Bono would dance with a man or woman -- there were many who defended Bono and accused his critics of bigotry.

Also read: Meet J.R. Martinez, the 'DWTS' Star Not Just Famous for Being Famous

Bono's casting is only the latest to make a lighthearted reality show the impetus for deeper discussions about values, tolerance, bigotry and politics. Gay "American Idol" contestants have opted not to announce their sexuality, perhaps out of concerns about alienating intolerant viewers. And Bristol Palin's "Dancing" casting two seasons ago seemed to have influenced voters with opinions on her mother's politics.

If Americans quickly vote Bono off the show -- or keep him on despite a middling performance, as they did with Palin -- it could reveal plenty about attitudes toward transgendered people.

An ABC spokesman said Bono, 42, was in rehearsals for the show and unavailable to comment. The network, meanwhile, had no comment Tuesday on the comments posted by "Dancing" fans on its message board.

Among the other comments:

"Chaz Bono How low can this show sink. Well you have certainly addressed the gay commuity. Guess this will not be a family show any longer!!!! Lost my family!"

"YOUR choice to bring Chaz Bono into the mix goes too far. I am not about to risk the potential for on screen dialogue about sex changes and gender confusion while my 7 and 9 year old are watching. If you want the 'anything goes' hippy culture, then soon that is all you will get. You've lost us. In case any of you are wondering ... no, we are NOT tolerant. We are not tolerant to allow any and all influences to come unfiltered into our home and especially to our children. This is truly a sad farewell."

Some of the objections were flat-out confusing -- one person seemed to suggest Bono had to be paired with a woman -- because he was still a woman: "Chaz will have to dance with one of the girls because she/he says she/he is a man but chromesomes [sic] say different no matter how many surgeries you have."

The show has historically paired men and women regardless of sexuality. The openly gay Lance Bass was paired with Lacey Schwimmer.

Transgendered people believe that their gender identity does not correspond to the one into which they were physically born. Many seek surgery or hormones to change their physical gender. In an interview with ABC News in May, Bono explained:

"It's actually pretty simple if you look at it. ... We all in the womb start out as female and then hormones come and we either stay female or we become male. I think of it as hormones that, you know, went in the brain but not in the body, and that's all being transgender is. It's just that the sex of your body and the gender of the brain don't match up."

Many criticisms of Bono on the "Dancing" message board have nothing to do with gender. Some complained that he is overweight and only famous because of his parents. Those two criticisms have faced many, many contestants before him.

This post originally appeared at TheWrap.

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Source: http://feedproxy.google.com/~r/businessinsider/~3/dsrxlohEbOc/abc-attacked-by-dancing-with-the-stars-fans-for-casting-of-chaz-bono-2011-8

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Advertising Agency: Jump Company, St. Louis, USA
Creative Director / Copywriter: Bob Harris
Creative Director / Art Director: Mike Conway
Agency Producer: Mark Dickmann
Director: Peter Darley Miller
Production Company: @Radical Media
Published: April 2011

Showcase of the latest BotW Logo Awards submissions

Source: http://adsoftheworld.com/media/tv/nascar_ringtone

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'Show the TV industry how working with Google will help them generate more money': an open letter to Eric Schmidt
? 'Google needs television industry'

Dear Mr Schmidt

There's lots of anticipation for your MacTaggart lecture at the forthcoming MGEITF. Until recently, you might have feared being greeted as an enemy or "parasite", but this year the audience will be open-minded, hoping to hear how you intend to partner with the TV industry globally ? and perhaps become one of us. It is, after all, a wonderful industry.

Thinkbox has never thought the internet an enemy. Search and social media help capture and prove TV advertising's positive effects more easily. Your UK colleagues are always complimentary about TV as a partner to all parts of Google's business. The return path that internet-distributed TV advertising offers is tantalising. TV companies recognise that no one owns the internet and that there's plenty of room to expand into it.

So far so good. Edinburgh's buildings exude a moral rectitude that chimes with Google's "Do no evil" maxim. I don't believe Google ever intentionally does evil. But "Do no evil" should extend to the unintended consequences of its activities. With that in mind, I'd like to ask you to do two things for the TV industry. First, please understand that collaboration is how TV happens; it's not a control-and-command industry. From writers and performers to controllers, technicians and, heaven forfend, even marketers, great TV is created by teams, not by brilliant, solitary geeks. Google has often failed to collaborate properly with the TV industry before announcing some new venture which impacts on it, from the early botched moves of Google TV to the global TV and online research which you are developing alone. Collaboration takes longer at the start but you will get further with better outcomes if you work alongside TV stakeholders.

Second, please acknowledge ? with more than words ? how dependent your business is on all content industries. When someone searches for "holidays in Spain" after watching Rick Stein, Google earns revenue from paid search. Google hasn't created desire, just capitalised on it. Search is an amazing tool. But the benefits are not equally balanced and represent a very different scale of investment. The net effect of search's ad revenue growth has been to nearly destroy print classified advertising. When there are no longer any search-provoking print articles, maybe you'll wish you had financially supported the content industries that drive yours.

TV advertising has not ? so far ? been negatively affected by search, but your developments into TV platforms and mobile (the second screen that is so driven by TV) have clear ambitions to feed off TV advertising without making any corresponding investment in content (sorry, $100m globally is teeny). Show the TV industry how working with Google will help them generate more money, not less. How you do this ? sharing revenues and data, paying a monopoly tax to fund creative industries ? I don't mind. But if Google collaborates with respect and makes a fair financial contribution, TV will welcome you in Edinburgh as a friend.

Tess Alps

Tess Alps is chief executive of Thinkbox, the UK marketing body for commercial TV in all its forms

Tess Alps

guardian.co.uk © Guardian News & Media Limited 2011 | Use of this content is subject to our Terms & Conditions | More Feeds

Source: http://www.guardian.co.uk/media/2011/aug/21/google-must-collaborate

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Source: http://feedproxy.google.com/~r/Adverblog/~3/FaUIs1a_y4k/

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Since 2007 YouTube have been partnering up with independent video makers to make videos that will attract millions of viewers. How much money do they make?

Source: http://www.suite101.com/content/how-much-do-youtube-stars-make-a381007

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