Tuesday, 5 July 2011

High-Stakes Moment: Can New Campaign Lift Heineken Light From Slump?


Heineken Light's first big campaign launched by new Heineken USA Chief Marketing Officer Lesya Lysyj and its first work from Wieden & Kennnedy has a lot riding on it -- it has to be more than occasionally perfect.


Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/hPceA0wriAY/

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