janabeil01: March 2011

Thursday, 31 March 2011

Media Decoder: Time Warner Pulls Channels From iPad App

Time Warner Cable on Thursday abruptly removed several channels, including MTV and FX, from its iPad app after receiving complaints from three major media companies.

Source: http://feeds.nytimes.com/click.phdo?i=c0f689dfc783079394456e440a19e663

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Advertising: Hair Club Hitches Its Sidecar to a Biker Theme

The company is beginning an effort that aims to cast the brand in a contemporary light by marketing to bikers and going to rallies.

Source: http://feeds.nytimes.com/click.phdo?i=350add0972eedc5ef6196907a96daa67

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Surfrider Foundation: Fossil, Bottle

When we pollute the sea, we pollute for a long time.
Help us to keep the ocean clean.

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Art Directors: Guillaume Auboyneau, Cedric Quissola
Copywriter: Pierre-Philippe Sardon
Photographer: Laziz Hamani
Model Maker: Alain Roussel
Retouching: Sparklink / Pierrick Guen
Art Buyer: Claire Nicaise
Published: July 2010

Learn how to do great ads like this on Creative Pro.

Source: http://adsoftheworld.com/media/print/surfrider_foundation_fossil_bottle

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When Peers Prompt a Turnaround

As part of our Small Business Comebacks series, a Cincinnati-based IT company reaches out for guidance to stage a comeback.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/YDOsu6grYxc/219225

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Richard Branson on Letting Go

The celebrated entrepreneur shares advice on empowering the right managers, and making time for family.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/WAYh9caAosk/219276

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So WPP might come back to Britain. Who's next?

Sir Martin Sorrell's announcement was stage-managed but seems genuine, and clears the way for other companies

Welcome home, Sir Martin Sorrell. OK, the WPP boss is merely considering moving the domicile of his advertising group from Ireland to Britain. And, yes, the announcement was excruciatingly stage-managed to suit the government's publicity machine. But Sorrell's intention does seem genuine.

None of his three conditions presents a substantial obstacle to return. The government clearly intends to change the controlled foreign companies rules. Sorrell's boardroom colleagues almost certainly won't object to leaving Dublin. And his shareholders rarely make a fuss, not even when the great man's complicated incentive arrangements are under the microscope.

So who's next? United Business Media was actually faster out of the traps than WPP ? well done. And Informa, the exhibitions and magazines group, made warm-ish noises today. So it should. It boasts about how it can trace its roots to 1734, when Edward Lloyd pinned his shipping list on the wall of his coffee shop in Lombard Street, thus creating the famous Lloyd's List. The company needs a very good reason to continue to structure itself as a "mid-Atlantic floating entity", as Andrew Witty of Glaxo (incidentally, a big WPP client) put it at the weekend. In Informa's case, the mid-Atlantic actually means Zug in Switzerland, but the point remains.

Next in line should be Wolseley, which spells "Plumb Center" the American way but was a British company for 120 years until it, too, took flight to Switzerland. It said at the time it thought it could save �23m that way.

That's not small change, but there are two points to make. First, Wolseley could have done its shareholders a bigger favour if it hadn't chased top-of-the-market acquisitions in the US, thus necessitating a later �1bn repair to its balance sheet. More pertinently, about a quarter of Wolseley's UK revenues are underpinned by public-sector contracts.

George Osborne should remember that fact the next time he needs a big corporate name to sprinkle stardust on his policy announcements ? he has sticks as well as carrots at his disposal. Wolseley should rethink.

Nils Pratley

guardian.co.uk © Guardian News & Media Limited 2011 | Use of this content is subject to our Terms & Conditions | More Feeds

Source: http://www.guardian.co.uk/business/2011/mar/24/wpp-martin-sorrell-budget-corporation-tax

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Toxic Waste Bubble Gum Lives Up to Name

Levels are so low that those at risk or infants and pregnant women, neither of which are likely to chew something called Toxic Waste gum.

Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/UB17kVgWFc4/article.php

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Wednesday, 30 March 2011

Look Out Meredith Whitney, The Muni Market Is Crawling Back

The tax-exempt municipal bond market has started its recovery from the great downdraft that hit the market from November 2010 though early February 2011.

We have written about the Meredith Whitney-led wave of municipal bond fund redemptions, amidst her swirling predictions of massive municipal defaults – most recently, last weekend.

The AAA Bloomberg 30-year scales fell from 5.12% on January 14^th (peak for the quarter) to 4.76% at close of business March 28^th. This represents roughly a third of the rise seen from the end of the first quarter, when that index stood at 4.11.

What has caused the recovery?

Supply – Down

Supply was pushed up into 2010 as issuers flooded the market in the wake of the non-extension of the Build America Bonds (BABs) program in November and December. This took supply away from the first quarter of 2011, which is looking to be the lowest-issuance first quarter in over 10 years. In many states it is tough to find high-quality bonds at market-appropriate levels.

Demand – Up

Market demand was from two sources. Traditionally taxable buyers (pension funds, charitable foundations, IRAs, Keogh plans, foreign buyers) started to buy the TAX-EXEMPT version of the very same credits they had been buying in BABs form.

January saw the phenomenon of yields on BABs FALLING while yields in the tax-exempt form (on the very same credits) were RISING, as tax-exempt funds were being liquidated. Clearly, this indicates two different views on credit from separate sets of buyers. In addition, there is evidence that INDIVIDUAL investors were buying tax-free bonds at the much cheaper prices as fund investors were fleeing.

Credit – Better

Municipalities in total printed their fourth quarter in a row of rising tax receipts, at the end of the fourth quarter of 2010. Both California and New York have had tax revenues higher than forecast. Muni defaults – which have been mostly segregated in the non-rated category (think land deals, nursing home bonds, etc.) – were running 50% LESS than 2010 through the first quarter of 2011.

Also, the spreads on municipal credit default swaps – private money guaranteeing municipal credit – fell during the first quarter. For example, the two whipping boys of the press, Illinois and California, saw their credit default swaps (10-year) fall from 349 to a current 240 in the case of Illinois and 298 to 208 for California. Other states show a similar pattern as this measure of risk drops.

In addition, though LONG-TERM tax-free yields rose severely from November to mid-January, short-term yields rose only a fraction of that. In our view, if there had been true credit problems, those concerns would have reflected across the ENTIRE yield curve spectrum. The damage in the long end (and resulting opportunity) was a result of the TYPES of bonds that tax-free bond funds were selling: intermediate and long-term bonds.

Where from Here?

We expect the current low supply should pick up somewhat as the year progresses. Clearly, issuers who have flexibility are holding off until a lower rate environment returns. U.S. Treasury rates may rise as the economy improves, but it is important to remember that unemployment is still at almost 9% and that, at 4.55%, the long US Treasury yield is still 87 basis points higher than it was at the end of the third quarter of 2010. Thus some additional inflation has ALREADY been priced into the bond market.

We think the likely scenario is that we are in a period of correction from the upside-down world we have been in since the end of 2007, when high-grade tax-exempt bonds started to yield more than comparable Treasuries – all of this occurring during the financial calamities of 2008, which reached their peak with period following the demise of Lehman Brothers. At some point – and it may be well more than a year away – high-grade tax-free bonds’ yields should come under Treasury yields.

Thus the defensiveness of munis is built into the current pricing structure. Tax-free bonds are still a bargain, as municipalities are just starting to right themselves.

Join the conversation about this story »

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Source: http://feedproxy.google.com/~r/businessinsider/~3/6gY5Psh6Lb0/the-muni-markets-crawling-back-in-the-first-quarter-2011-3

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Skittles: Touch, Cage Cop

Advertising Agency: BBDO, Toronto, Canada
Copywriter: Chris Joakim
Art Director: Mike Donaghey
Creative Directors: Carlos Moreno, Peter Ignazi
Account Managements: Chitty Krishnappa, Bhreagh Rathbun
Producer: Ann Caverly
Marketing Management: Dan Alvo, Laura Amantea, Thomas Tse
Directors: Woods & Low
Production house: FamilyStyle
Editing: Poster Boy
Visual FX: AXYZ
Online producer: Amy Miranda / Lunch
Online programming / FX: Pixel Pushers
Media: OMD
Seeding: Denizen