Source: http://feeds.nytimes.com/click.phdo?i=1a9b150adb07b994a2f43fb78675dd76
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Monday, 3 October 2011
Advertising: Pitching to Real Moms, the Ones Who Aren?t Perfect - Advertising
The Martin Agency has started a unit devoted to marketing to mothers around the world.
How Brands Are Borrowing From Publishers' Toolkits
Marketers are increasingly borrowing tricks of the trade from the publishing world. And one basic tool, the edit calendar, has seen a real uptick in adoption by marketers such as Mercedes Benz, Nestle Purina and Weight Watchers, who are using it to organize where and how they distribute content over social-media channels. 
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/AIPUeekcmJo/
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Got hope? These folks do. Here's why they're upbeat, despite tumult
If the media industry had a Song of Itself, it'd be all weeping violins, minor keys and martial drumbeats. So we asked 11 media influencers and innovators why we should be hopeful in this media moment instead.
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/69I3bNE7Zao/
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Sunday, 2 October 2011
Mindjet Connect Helps Small Businesses Visualize and Manage Projects
When a to-do list just won't cut it anymore, this Web-based tool helps you organize and visualize the tasks required to fulfill projects. 
Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/X4tejo1Dpzc/220343
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Murdoch's Tablet Newspaper Experiment Shows Some Promise
The iPad-only pub has 120,000 active weekly readers and is getting a boost from the burgeoning device market, but is still a long way from being a viable business.
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/m9MCmBzCpvM/
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Arturo Calle Fragrances:
By using the ?classic? foldable ad to promote fragrances, we clearly stated the main attribute of our product: a good fragrance makes a big difference. By lifting the folded part of the ad, we are able to see how the model on the ad becomes more attractive, and simultaneously, we announce our new Arturo Calle [...]
Source: http://www.ibelieveinadv.com/2011/10/arturo-calle-fragrances/
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Comune di Nettuno: Fatigue
Why risk? Stay focused when you drive.In 2010 in Italy, 4.000 people died in road accidents. 25,5% of these is caused by distraction at driving. Be careful, it?s not worth risking.
Everytime we drive, we run some risks. If we are under the effects of drugs, or simply tired, our journey in the car can become a nightmare. The worst nightmares to get true can be: the police, surgery, or also a funeral. So we chose to represent these three moments of risk, to warn people as they get into their cars.
Advertising Agency: Link, Rome, Italy
Creative Director: Hilde Capra
Art Director: Valerio Cicco
Copywriter: Angela Macchia
Photographer: Domenico Apruzzo
Published: August 2011
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Source: http://adsoftheworld.com/media/print/comune_di_nettuno_fatigue
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Tattoo an Ecko Logo and Get 20% Off For Life
Speaking of branded tattoos: Ecko offers 20% off for life to anyone who tattoos its brand logo (the rhino or the shears) and presents the appropriately inked body part at the store. There's fine print: "Tattoo must be permanent and provided by a professional third-party tattoo artist operating in accordance with applicable laws. Multiple tattoos does not entitle the consumer to more than one 20% discount. Not valid on bulk buys." -- found on one of deal aggregator sites
Also, Techdirt asks: is it infringement to get your favorite sports team logo tattooed on your body? (They aren't sure.)
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Orange: Check Roxy Pro
Orange is an avid supporter of international sport event. Orange believes in pushing the envelope to bring people ever richer experiences straddling the real & digital world. At Roxy Pro 2011, Orange gave surf fans the power to share this amazing event with their friends: Live! Thanks to a simple move, a Facebook Connect Wristband [...]
Source: http://www.ibelieveinadv.com/2011/10/orange-check-roxy-pro/
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This Is Your Brain On Apple
A BBC Secrets of the Brands documentary looks into how one Apple fan's brain reacts to the brand's iconography. Turns out "the Apple products are triggering the same bits of [Brooks'] brain as religious imagery triggers in a person of faith."
Back in 2004, Douglas Atkin in his The Culting of Brands (aff link) drew similar parallels between religious cults and brands that enjoy very enthusiastic following, Apple in particular; I posted about the book here.
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iVillage Develops Intern Program
NBCUniversal's iVillage established an internship program for college students this summer to give them an in-depth understanding of how the company works. Here, iVillage President Jodi Kahn discusses the program, its success and where it's headed in the future.
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/qIJQAX2iulY/
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